For years now in conservative circles, viral media is viewed as this sort of “wild child.” Like a Reformed church whose pastor has a kid with full sleeve tattoos and hipster hair, creative innovation and high effort on digital missions is tolerated with eye-rolling disdain. Whether subconscious or intentional, far too many people think of digital creativity as nothing more than the methods of false teachers. Some tend to view digital efforts as tolerable so long as they are filled with truth, but not enough of us have embraced digital efforts as essential. Allow me to propose an additional phrase for your vocabulary, your missions strategy, and your budget: digital missions. I would define this as: utilizing digital mediums to creatively and innovatively reach the lost, equip the saints, and support missionaries with gospel truth and sound doctrine.